Every Experience Matters
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Tech enabled solutions to accelerate patient
outcomes
Increasing patient centricity, improving patient journeys & driving outcomes
Bionical Promise
We make personalised
experiences possible
Bionical Solutions
Delivered through the optimal blend of
human interactions and technology
Bionical Vision
To transform and optimise the experience
of HCPs & patients to improve outcomes
HCP & PT
Engagement Nurse led
Services
Digital
Platforms
Data &
Analytics
Every Experience Matters
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Omnichannel Operations Digital Tech Solutions Health Outcomes
•Go To Market Strategy & Transformation
•Strategic transformation guidance/best practice
•Brand planning workshops- User channel
journeys
•Omnichannel outsourced headcount
•Remote eDetail, Remote eService
•Hybrid ‘remote first’ roles: commercial and MSLs
•‘AI Speech’ Analytics – in call L&D, in call
audits and real time customer insights
•Innovative Engagement Platforms incl. MED
Select Engagement
•Bespoke Health Tech Software Solutions
•HCP/Patient Digital Portals, Websites & Apps
•Customised channel content
•Digital Asset Insight & Development
•Persona & Customer journey Mapping
•UX expertise & consulting
•NHS / Public Health Platforms
•QuitManager for the management of patients in
smoking cessation
•NRS for the referral of patients into the
community
•HealthManager for the management of patients
in social prescribing
Our UK and Global services
•FTF & Virtual nurse led services
•In home support
•On site in Community and Hospital
•Virtual wards and Hospital @Home
•In-Clinic nurse services
•Audit / Patient identification / Clinical support
/ Clinical mentorship
•HCP, patient and carer education
•Service Design, Disease Area, Device
•Patient Support Programmes
•Treatment, adherence and persistence.
Behaviour modification and holistic support
•Phlebotomy
•Full ‘live’ analytics and RWE reporting
Every Experience Matters
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•Enhancing commercial focus
•Driving access
•Creating greater impact in calls
•Increasing depth and breadth of
prescribing
•Overcoming challenging perceptions,
driving action
•Differentiation
•Overall Sales Force Effectiveness
Trends & priorities we hear from clients in 2023
•Building the brand / establishing / maintaining
presence
•Enhancing value perception
•Building customer and patient engagement
•Driving overall commitment to action
•Enabling HCPs
•Customer focus
•Patient activation
&/OR
Demonstrating value, digitally
Every Experience Matters
Bionical Digital: our unique expertise
Bringing design & development expertise together with expert knowledge in the
medical, clinical and commercial landscape to enhance engagement & experience
Innovative HCP & Patient Engagement
Platforms
Customised Solutions: Patient Consent
Decision support and data capture
AR/VR/MR
AR
VR
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Every Experience Matters
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MED Select
Unbranded patient education
An omnichannel HCP engagement solution that allows
HCPs to personalise and customise modular patient
education resources for their different patients' needs
in their clinical practice which, in turn, support the
patients to engage with their disease and adhere to
treatment recommendations
The final deliverable allows a Rep to co-create a
personalised patient education content in call via CLM
or a HCP to personalise ‘self serve’ from your HCP
portal or to receive an email with the personalised
content whilst providing email consent or to co-create
content as a value add item at a congress stand
P2P Select
Scientific education
An omnichannel HCP engagement solution that
empowers the HCP to personalise the scientific
video vignettes relevant their needs with their
choice of KOL/KEE that they want to hear from in a
modular approach
The final deliverables that can be shown in a ‘live’
call/group meeting or be integrated into a HCP
portal or sent to the HCPs by the Reps /MSLs
through customised emails directing them to their
own personal microsite
Innovative Engagement Applications
An omnichannel HCP engagement solution
that allows the Rep and HCP to co-create
customized branded/promotional content. Can
be used in-call or as a self-detail post call. Data
captured provides insights to HCP needs and
profiles to focus future campaigns
The final deliverable provides hyper-targeted
branded/scientific content for HCPs in call or as
a self-detail and can be shared with other
members of their practice or emailed after the
Rep/HCP call
MED Presenter
Branded HCP education
CRM
WEB
SELF-SERVE
To give it a try click on our demo link here.
Code: bionicaltest
Every Experience Matters
Improve CALL QUALITY, creating meaningful dialogue, enabling deeper
understanding of your customers needs, behaviours and motivations
“And maximising the likelihood of focused content driven conversations”
Enhance PATIENT ACTIVATION by enabling and empowering your
customers to deliver personalised conversations with patients
“Building clarity and confidence amongst patients”
Enhance CUSTOMER ENGAGEMENT, perceived value and ownership through
the co-creation of customised materials for their different patient types
“Giving the customer something they really value”
Our applications enable thought-provoking discussions
to increase engagement, quality & activation
Every Experience Matters
Maximising the likelihood of
focused content driven
conversations
Giving the customer
something they really value
MED Select is proven to add value, increase
engagement and support outcomes
>14
minutes
Rep-HCP Patient centric
remote engagement time
of HCPs said they would be
more likely to engage with
reps offering MED Select
84% 9.8
HCPs agree MED Select helps
facilitate discussions about
treatment goals with patients
Adding value: Going beyond
the pill
Mean
score of
Supporting the sales team in
having patient focused
discussions
of KAMs agreed MED Select
helped facilitate an insightful,
patient focused call
87%
Reaching customers that
may not have previously
engaged
>1,200
Different HCPs use MED
Select educational
materials
Providing patient / HCP
confidence, value and
support
>40,000
Patients received
educational material
Data from one
active UK
program
Independent
HCP
Research
Every Experience Matters
MED Select alone has been
- deployed by over 30 Pharma. Companies
- used by 12 of the top 20 Pharma companies
- provided nearly 225,000 engagement
opportunities between Sales Reps and HCP’s
- produced and delivered marketing resources
for over 2 Million patients
- used by over 14,000 Pharmaceutical
Representatives
CRM
WEB
SELF-
SERVE
To give MED Select a try click on our demo link here. Code: bionicaltest
Applications to increase engagement, add
value and generate HCP behavioural insight
Proprietary, omnichannel, engagement applications, often used in collaboration between the Rep and the HCP to
co-create customised, personalised, and regionalised educational resources. The applications can be used in CRM,
integrated into established portals or web based to maximize channel usage in-call, congresses, meetings and self-
serve by HCPs
Every Experience Matters
Providing an alternative approach to branded
HCP education
Supporting sales teams in-call by providing customers with branded information that resonates, provides
value and a win:win situation.
Sales teams access via
CRM or online
Segmentation questions will
support the content used. Can
be done in-call or just before
where known
Modules (slide pages) appear
as recommended based on
answers previously
At the end of the call a suite
of slides will be collated and
sent via VAE / Email in PDF
1 2 3 4
Product X?
Product X
Every Experience Matters
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Number of users
User type & profile
Engagement time
Patient profiles
Content modules used
Image association
Measures use and success at a
local, regional and national
level
Find out which messages are
resonating in local markets and allow
for future geo-targeted precision
marketing tactics
Monitor engagement time
and utilisation, which can be
linked to GA & embed
satisfaction surveys
Make mid-program content changes
Patients, and their family and care network, are supported by having a resource
they can tap into which will mostly support conversations they have previously
had with HCPs (reiteration of information) and also give them wider information
that they may be looking for. They support HCPs by providing a resource which
they can signpost their patients to and ultimately support each brand by helping
patients to remain motivated & engaged and ensuring safety is maximised.
Insight dashboard for brands on value, user profiles,
engagement and pertinent content
Every Experience Matters
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Customised Digital Solution Examples
Familial Mapping Tool
(Global Rare disease medical affairs - Pharma)
Patient Consent Platform
(UK Oncology /CNS/ CV Pharma brand teams)
Objective: To enable HCPs to map a patient’s family tree
easily in clinic for the identification of X or Y chromosome
dominant diseases and identify family members who are at
high risker, quickly and simply
Using an insight-led approach, the online familial mapping
tool was built with the global medical affairs/marketing team
and three affiliate markets before being rolled out in over 30
countries
Objective: To enhance patient engagement adherence post Rx
whilst providing education support to the patient through their
journey
Web-based consent platform which will allow patients (post Rx) to
subscribe for educational material received via email, SMS and
WhatsApp. Content generated will be unique to each brand with
the ability to alter content received based on PAM scores, stage in
patient journey and satisfaction scores over time.
Every Experience Matters
Customised Digital Solution Examples
HCP Connect
(UK Clinical PSP Team - Pharma)
Objective: HCP Connect is a central hub designed to make
it easier for HCPs to e-refer patients onto a PSP and to
allow HCP easier instant oonline online to the patients
progress by removing unnecessary admin.
It can also integrate with clinical patient CRM or another
system. HCP Connect enables HCPs to communicate direct
with Clinical PSP Team whilst accessing supportive patient
educational material (MED Select).
iOS Clinical Education App
(Global Medical Education Team - Pharma)
Objective: To enable HCPs to view facial features and the
impact the aesthetic treatment will have on all layers of the
skin, muscles and nerves. Advice and practical guidance
built in to support HCPs in training, allowing them to save
and share their annotated work with other registered HCPs.
User experience at the core of design & development. The
iOS & Android app is only available for HCPs registered and
is deployed to over 35 countries to date in local language
Every Experience Matters
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•Digital Strategy and
Insight Consultancy
•Facilitation of
workshops
•Ad board
participation
CONSULTING
SERVICES
•User Researchers
•Persona creation
•Content audits &
reviews
INSIGHT
•UX Designer
experts
•Creative Designers
CREATIVE
•In-house
development team
•Solution architects
•Data Analytics
•QA/QC Testers
DIGITAL
•Dedicated to client
needs
•Certified in MLR
processes
ACCOUNT
MANAGEMENT
Multi-country, multi-language capability
Data Security and Protections (DSP) Toolkit compliant
ISO 9001 and 27001 accredited
Flexible services to complement your team
Delivering insight driven personalised & customised solutions to meet any need
Every Experience Matters
Our flexible approaches to Digital: alone and alongside a
Pharma Creative AoR
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For digital content/technology work:
1. Bionical alone: Bionical use current approved content and/or create new copy + do content design & builds application
2. Bionical work with established AoR
a. AoR create new copy and Bionical do content design & builds application
b. AoR create copy and content design & Bionical builds application
Option 1:
Bionical Alone (End to End)
•Use our Insight team to create a modular
story flow to meet the original business
objective
•Take available (pre-approved) copy OR create
new copy
•Using our UX design team to create
wireframes and designs from established
brand guidelines prior to going into
development
•Bionical manages approvals with client
Option 2a:
Bionical Design & Build + AoR on new
copy
•Bionical to create modular story flow and identify copy
requirements with client
•Brief AoR on copy requirements to fit application story
flow
•AoR manages copy (manuscript) approval with client
•Using our UX design team to create wireframes and
designs from established brand guidelines
•Bionical manages design approval with client
Option 2b:
Bionical Build + AoR on end-to-end
content
•Bionical and AoR to create modular story flow and
identify copy requirements with client
•Bionical to provide AoR with wireframes of
application and design needs
•AoR to provide Bionical with approved copy and
designs
•AoR manages approval process
